HOW TO BUILD A PROFITABLE OPT-IN LIST!
Article by Cedric Licuanan
Do you know of the ONE RESOURCE that usually makes or breaks your online business success?
Your LIST!
What is an opt-in list?
The opt-in list is basically just a list or a database of names and email addresses of people who have visited or made a purchase through your website. Although your opt-in list is built online, it is similar to a membership or mailing list in an ordinary shop or club.
It is your own personal ‘pot of gold’ of faithful subscribers and customers who are looking for what you have to offer.
Why build a list?
Building a list will definitely work for your benefit – it allows you to establish rapport and further solidify your ‘brand’. All you have to do is gain the confidence and trust of your subscribers by maintaining close contact and providing a good solid working relationship.
When you achieve this, you can sit back and watch your online success soar to new heights.
For example, Dave is an Internet Marketer of over 11,000 loyal subscribers and customers.
When he decides to send out a promotion, and subsequently only 1% of his list decides to take him up on his offer, he will gross ,170 – all with one click of a button.
In another example, Dan promotes a product to his list of over 4,000 members. When he converts 1% into sales, he receives ,880 in revenue – all with one simple email.
Most employees have to work several 40-hour work weeks for months in order achieve the same income that Dave and Dan achieve in one or two days.
What mindset should you have when building your list?
It is one thing to stay in business and it is another thing to have a profitable business. So make your list-building activities one of your highest priorities to ensure that your online profits will keep coming in.
Your mindset is such that any visitor that will come to your web site is a potential customer. That potential customer means there is a potential sale – and that potential sale may result in profits.
Now, let’s say that your internet marketing strategy has resulted in actual customers, sales and profits.
The next prudent thing to do is to not let all your productive efforts get wasted. Make sure to backup the email addresses and other contact details of your customers.
Work on keeping your customers loyal by giving them the opportunity to benefit from your future products and services. This will also save you money, time and effort because once you come up with a new product or service, you know exactly who wants to receive your updates!
Subsequently your first time customers can purchase from you once again and become your repeat customers – providing you with a steady source of potential income at the least.
With this accomplished, the rest of your efforts could be focused on increasing your numbers of regular customers!
Some pointers in building your opt-in list:
1) Promote your website to give it more exposure and to acquire more subscribers.
2) You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position or within the first ‘page’ of your site.
3) Provide a product or service that gives VALUE to your loyal subscribers – something that will help them reach their individual goals for their respective businesses.
4) If you are promoting an affiliate product, negotiate a discount just for your subscribers – and let them know!
So take action today, utilize these tips and build an immensely responsive list now! You’ll be in for a wild and profitable ride!
-Cedric Licuanan
About the Author
Cedric Licuanan is a thriving Chicago-Based Internet Marketer. He has focused on helping people achieve what they want out of life and currently maintains several success-driven websites.
Learn How to Drive Massive Amounts of Targeted Traffic to Your Website!http://www.DynamicOnlineSuccess.com
http://www.Dynamic-Wealth.info
