Quick-Step is known around the world as one of the best suppliers of laminate and parquet at affordable prices. With its wide range of products it wants to inspire its customers to create their perfect living environment. To create more interaction and higher brand awareness, Quick-Step called in the AIM’s professional help. The experts of the AIM thought up a word-of-mouth campaign, from idea to realization. The campaign was spread using e-mail marketing, Facebook and search engine advertising. Was the Facebook campaign able to achieve its goals? Find out in this case study.
